With the advent of electronic media in India, the marketing in India has changed extremely, TheIndianTimes
the days of Shunu Sen and Alyque Padamsee brainstorming over one "Lalita jee" advertisement is gone, in last 2 years India has taken leap in advertising, with growing middle class and consumerism, MNCs are going into because of increase in FDI and also very same time local gamers in FMCG, Electronics, and also solution markets has produced adjustment in the structure.
Dealing with a large middle class, these business are still relying on print carriers, especially Information paper, to reach to the their TG, be at SEC (Socio Economic Class) A+, A, B+, etc, Newspapers as a tool for marketing in India is still popular and also growing strong, Despite the fact, we have myriad of News networks, radio channels, web sites and various other means of Mass interaction yet to get to a commoner as well as inform him regarding a product, the most safe and also certain means is Newspaper Marketing.
Over the time period, Paper marketing has altered in their appearance, strategy, shades, and also format. Whether it is making an ad, routing a picture shoot or arranging a whole media project, paper companies can do it for you. They have set up favored advertisements, pamphlets, brochures and also e-newsletters for their customers, to offer a concept of what can be done.
Nowadays Newspapers are not only giving worldwide or local information on sporting activities, geo-politics, education, criminal offense, etc, but there are some newspapers which have carved a niche for them, discussing "Impact", a print venture of www.exchange4media.com (which is one of the most visited site for ad information, sights as well as alter in entertainment Industry), is not like any other paper, it offers you info on Ad Industry, talks about that's who of ad world, talks about TV Industry, Production Houses, jobs, people. Etc. Like "Pitch", one more remarkable magazine by www.exchange4media.com, "Influence" has most definitely has effect on minds of young advertisement experts and also big deals of the Market.
There are no potential competitors of "Influence", though there are a few more print Journals talking about the exact same, yet material smart Influence has clearly taken a big lead.